The sound of Latin music beyond borders.

The Latin Alternative airs every Sunday at 8am on The North 103.3 FM, showcasing the vibrant and evolving world of Latin rock, hip-hop, funk, electronic, and more—all with a cutting-edge, genre-blending twist.

- Beyond mainstream Latin: Discover groundbreaking artists from across the Americas and Spain, fusing traditional roots with modern innovation.

- Bilingual beats: Hosted in both English and Spanish, the show bridges cultures and languages while spotlighting diverse musical voices.

- Fresh, global, essential: From reggaetón and cumbia to indie pop and electro-tropical, every episode delivers bold rhythms and fresh perspectives.

Whether you’re fluent or just tuning in, The Latin Alternative is your passport to the most exciting sounds in Latin music today. Catch it every Sunday at 8am on The North 103.3 FM.